Sue Ann and Joe Ciatto Discuss the Power of Supplements, Building Relationships, and Nirvana Super™

Joe and Sue Ann Ciatto

Nirvana Water Sciences’ CEO, David Vanderveen, hosted Supplement Store owners Sue Ann and Joe Ciatto, on his podcast, Kickasspirational.

The conversation begins with Joe and Sue Ann giving some background on their past. Joe discusses getting accepted into the Police Academy his senior year of college, working as a New York Police Officer for over twenty years, and working his way up to becoming a detective. Sue Ann, a Registered Dietician, reflects on her time working with patients in hospitals for twenty-five years.

Once Joe retired, he decided to purchase a World Gym with his brother. While looking for ways to add additional revenue streams, they decided to sell supplements in their gym. Ultimately, Joe ended up starting a FoundationRx Express in the gym, and it took off. 

Their children were off to college, Joe was enjoying the new supplement side of his business, and Sue Ann was ready for a change. She wanted to start working with people who were actively seeking help and results. So, they decided to go into business together and they took over a FoundationRx location in Brookfield, CT.

They talk about how much they love what they do, all the services they provide for customers at their store (including full custom meal prep and supplement plans), and the success they have found from building genuine relationships with customers. They say it is all about the people and the relationships you build with them.

Joe and Sue Ann sell Nirvana Super™ products in their store and discuss how much success they are having with all of the products and how receptive their customers have been. They mention their personal experiences with Nirvana Super™ and all of the benefits they have seen, including better recovery, feeling better after intense workouts and more prepared for the next one, increased strength, and increased lean muscle mass.

In addition to the sit down discussion, we got some exclusive tips from Sue Ann for our consumers!


1. Eat on a schedule.
Eating every 4-5 hours will ensure you are properly fueling your body at regular intervals and prevent overeating later in the day or at one meal. Many people skip breakfast and/or lunch and then end up ravenous where they will binge on less healthy foods or more overall calories later in day.

2. Increase your protein intake. Protein helps to build muscle and helps to improve satiety. As we age we begin to lose muscle mass. Eating more protein will improve energy levels, help build and maintain muscle mass and fight off hunger cravings.

3. Increase your fruit and vegetable intake. Mom always said “eat your vegetables” and for good reason! Fruits and vegetables provide tons of vitamins, minerals and antioxidants important for overall health and to combat disease. Fruits and veggies also provide fiber which is extremely important for gut health and also helps to provide satiety.

4. Cut back on refined carbohydrates and replace them with whole grains. Much of the American diet includes packaged foods and snacks that are made with white sugar, flour, hydrogenated fats, salt and processed grains. Items like sugary drinks, white breads, crackers, pastry and packaged treats and snacks are fairly empty in terms of nutrition but still provide a lot of fat and calories. Include more whole grains by reading nutrition labels and looking for at least 3 grams of dietary fiber per serving and the first ingredient to include the word “whole”.

5. Drink more water. Hydration is an important part of our overall health and statistics show that almost half of American adults do not drink enough water. Dehydration symptoms can range from dry skin, decreased energy, brain fog and muscle cramps to headaches, dark urine and increased food cravings. Aim for at least half of your body weight in ounces as a daily target. (Example: Weight is 150 lb., drink at least 75 oz of water daily). 


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