Why is HMB (beta-hydroxy beta-methylbutyrate) super?

why is HMB super

By now you have heard of (and hopefully sipped!) our beverages infused with our exclusively licensed super ingredient, beta-hydroxy beta-methylbutyrate (HMB). The benefits of HMB are astounding. But we don’t want you to just take our word for it. You should understand what you are putting into your body, and how it is leading to such phenomenal results.

Nirvana Super™ beverages are infused with a proprietary and multi-patented formulation headlined by HMB with the addition of vitamin D3. But what exactly is HMB and what makes our formulation so super?

What is HMB?
Scientifically known as beta-hydroxy beta-methylbutyrate, HMB is produced naturally in our bodies during the metabolism of the essential amino acid leucine. HMB simultaneously decreases muscle protein breakdown and increases muscle protein synthesis. The results of adequate levels of HMB in our body are astounding (which is why we call it a “super” ingredient!).

HMB vs Leucine
Only 5% of dietary leucine is converted to HMB in the body. A person, in theory, would need to consume 60 grams of leucine — or approximately 600 grams of high-quality protein — per day to get the recommended level of HMB for optimal benefits. Directly consuming this amount of protein or leucine is a difficult if not impossible feat. Drinking just 2 to 3 bottles of Nirvana Super™ beverages per day will hydrate you as well as give you optimal results from the super ingredient HMB.

The Benefits of HMB
There is a long list of benefits tied to HMB. Within just a couple of weeks (sometimes even less) of consistently drinking Nirvana Super™ beverages, you will begin to feel and see the impact.

The following are some of the high-level benefits of HMB that are all clinically proven and supported.   

  • Boosts lean muscle mass and metabolism by increasing protein synthesis in your cells
  • Improves muscle recovery by reducing damage associated with exercise
  • Improves muscle performance, strength, and endurance
  • Slows muscle wasting as we age

Lean Muscle Mass and Metabolism Boost
One of the most exciting benefits of HMB is that it boosts lean muscle mass and metabolism.

Through experiments, HMB has been proven to help increase lean muscle mass, subsequently boosting your metabolism, making it easier to achieve and maintain a healthy weight.

Healthy Aging
Muscle wasting has a huge impact on quality of life and mobility. Before age 30, HMB helps maximize gains from exercise. However, after age 30, we begin to lose muscle mass. By the time we reach 80, the average person will have lost 35%-40% of their muscle mass and 20%-40% of their strength. Healthy aging is dependent upon maintaining muscle strength. HMB slows the muscle wasting process and helps with muscle strength as we age.

HMB with Vitamin D3 and Electrolytes
Now you know “why HMB?” But why add vitamin D3 and electrolytes to what seems like an already perfect ingredient?

Vitamin D3 increases the efficacy of HMB, optimizing its benefits for even more enhanced muscle function. Research has found that HMB and vitamin D3 together can improve muscle function even without exercise. The electrolytes are added for superior hydration, performance, and recovery.

Nirvana Super™ is the only line of beverages infused with HMB. We’re here to help you feel super! To read more about the 30+ years of research, please visit the myhmb site.


Reading next

Kyle Lowry joins Nirvana Water sciences
Wellness specialist St Pierre