Natural and organic foods and beverages, nutritional supplements, branded ingredients, and more were on display, with industry members throughout the supply chain gathering to learn about the latest research and innovations.
Anaheim, CA—More than 65,000 registered attendees and 3,000 exhibiting companies gathered at the Anaheim Convention Center March 7-11 for Natural Products Expo West, according to Informa Market. Natural and organic foods and beverages; clean beauty and home products; and nutritional supplements and ingredients were on display, with industry members throughout the supply chain gathering to learn about the latest research and innovations.
- Innovation is back—and backed by research.
- Microbiome & immune are booming.
- Active Aging is in demand.
The active nutrition category is on a winning streak, as WholeFoods has reported, and it shows no signs of faltering. A recent report from Verified Market Research revealed that the sports nutrition market was valued at $36 billion in 2020 and is set to reach $66 billion by 2028, growing at a CAGR of 7.9%.
…Nirvana Water Science has released Nirvana Super, a liquid supplement that the company dubs "more than a shot." It delivers HMB to boost lead muscle mass and metabolism, vitamin D3 to build bone strength, and vitamin B complex to support energy and memory. Also new from Nirvana: Super "More than a Seltzer" and "More than Water" in a variety of flavors, each with HMB and D3, along with varieties that also include vitamin B complex or collagen, or electrolytes.
- Clean label and sustainability are a major focus.
- Snacks (and drinks) with purpose are on the rise.
- Industry leaders and pioneers were in the spotlight.