Nirvana Super™ Water has been named a finalist in five of Zenith Global’s InnoBev Award categories, including Best Functional Drink, Best Technology Innovation, Best New Brand, Best Brand Extension and Best New Drink Concept. Celebrating excellence and innovations across all sectors of the global beverage industry, the InnoBev Award finalists were selected by a panel of industry experts from 144 entries.
“We are incredibly proud that Nirvana Water Sciences has been recognized alongside some of the world’s largest beverage brands with our five finalist honors. Our HMB infused water is an industry differentiator and directly supports the growing demand for truly functional awesome-for-you health and wellness products,” said Greg Clark, Nirvana’s VP of Strategy and Product Development.
Competing against the top brands in the beverage industry for the prestigious Innobev Awards, Nirvana Super™ Water has three new infused flavors and multiple functionalities with a mix of Vitamin D and an electrolyte complex added to the myHMB® Clear solution. With spa-like flavors including Cucumber Lime, Orange Peach and Strawberry Basil Lemonade, Nirvana Super™ Water not only hydrates, but with its exclusive muscle wellness super-ingredient myHMB® Clear, supports building lean muscle mass.
“To be in a position to win the Best New Drink Concept along with companies like PepsiCo Design & Innovation is truly incredible. Our team has done a great job in the launch of our new product line, and it’s just the beginning of what’s to come from NirvanaSuper™,” says Leila Khoury, Nirvana Water Sciences’ CMO.