Remaking its team after departure of several Voss Water vets and pivot in strategy, Nirvana Water Sciences has named Candice St Pierre as vp of nutrition sales, adding an exec who’s familiar with nutrition and wellness outlets that are now a key focus. St. Pierre brings experience from Twinlab, Skinnygirl, Performix and Atkins Nutritionals as marketer of recovery bevs and supplements infused with HMB (βeta-hydroxy βeta-methylbutyrate) prioritize nutrition aisle. However, she’ll also be responsible for managing push into traditional retailers. As reported, co has backed off from earlier push into traditional DSD targeting broader retail channels that was stock in trade of prior sales team
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